Regina Chocolate Packaging Redesign

 

I consume Regina chocolates since I was young and with the time I felt some of their products needed a new look. As the Hazelnuts Dark Chocolate is my favorite, I wanted to redesign its packaging in vintage and eco-friendly vibe. An old chocolate illustration in the background was added keeping some space for the Hazelnut illustration and the text. The packaging information was reduced as much as possible preserving only the essentials.
Overall, I strongly believe this new packaging maintains the old and vintage side of the brand and also gives a light, friendly and ecological feeling to it.

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Featured on Design Rush - Packaging Design Award 2022

 

Client: Regina Chocolates
Services: Illustration & Packaging Design
Photos: Gaspar Costa

Year: 2022

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