Slammit - Whisky Label Redesign

 

THE OPPORTUNITY

Conor Gough of Slammit Whisky Inc. (NYC) approached me to elevate their brand - a flavored whisky inspired by the popular “green tea shot.” While the product was unique, the original design felt childish and didn’t reflect the quality expected on shelves.

I was tasked with redesigning the front, back, and neck labels, refining the logo, and recreating the mascot illustration. The brief was to give the brand a more premium, slightly vintage look. The original assets needed key improvements, including vectorizing the mascot and polishing the logo. The goal was to create a more sophisticated identity that could hold its own alongside major whisky brands.

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THE SOLUTION

Working directly with Conor, we broke the project into key phases to align with the new vision. We began by refining the logo - improving structure, balance, and legibility for a more premium, confident look. I then re-illustrated the mascot, correcting symmetry issues and delivering a clean, scalable vector while preserving its playful tone.

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Next came the label redesign. I revamped the front, back, and neck layouts with better hierarchy, typography, and composition. We refined copy placement and tone, and I created custom icons to support the brand story.

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The result: a bolder, more polished identity that balances Slammit’s playful energy with a premium, slightly vintage feel built for stronger shelf appeal.

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Featured on Behance - Behance Graphic Design Category 2025

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Client: Slammit Whisky Inc.

Services: Logo Design, Illustration & Label Design
Photos: Slammit Whisky Inc.

Year: 2024

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